Topics of the study

– Digitalization Trends in the Real Estate Industry in CEE
– Digitalization, Tools, and Artificial Intelligence 
– Perception and Adaption of digital transformation

Important Results

What opportunities and challenges does digitalization bring? How can greater acceptance for its implementation be achieved? How do companies promote innovation? Check out some of the results from the "Digital Transformation in the Construction and Real Estate Industry: A Central European Perspective" study.

• 70 per cent of construction and real estate workers in these countries have not yet integrated AI into their work routines.
• 60 per cent of respondents expressing interest in developing their digital skills.
• 40 per cent of workers use other technologies or digital tools (alongside AI) for their work.

Advantages and challenges of Digital Transformation

Digital transformation offers enhanced processes, increased efficiency, and lower operational costs, but faces challenges with user-friendliness and interactivity of digital tools.

AI and digital tools not yet standard for many workers

Despite growing interest, AI and digital skills are not yet standard in the construction and real estate sectors, with many workers lacking a clear overview of available tools and training opportunities.

Dealing with technologies and digital tools (AI)

Workers and companies are promoting training and further education on AI and digital tools, yet adoption remains limited due to a lack of clear understanding and specific activities to foster innovation. Currently, AI is mainly used for data collection, document management, reporting, and planning, while other technologies like project management software and cloud computing are also popular.

Background

In 2024, 939 workers from the real estate and construction sectors in Poland, Hungary, and the Czech Republic participated in a study conducted by STEM/MARK on behalf of Drees & Sommer. The survey explored the status quo and trends in digital transformation, with a particular focus on AI adoption and the challenges and opportunities it presents.

Would you like to read the detailed results?

You can download the Digital Transformation trend study here.