Sustainability trends

In 2023, the GREENTECH FESTIVAL took place for the fifth time. It was launched by former Formula 1 world champion Nico Rosberg together with entrepreneurs Marco Voigt and Sven Krüger in 2019 and is now Europe’s largest sustainability festival. It is a place for innovative people and companies with a pioneering spirit to come together. The positive forces at work here could be experienced over three days in mid-June at the former Tegel Airport.
Green city of the future
The 2023 festival was all about the “Mission to Net Zero” and brought to the stage key figures such as Swedish climate researcher, Johan Rockström, Chief Sustainability Officer at Google, Kate Brand, and Co-President of The Club of Rome, Mamphela Ramphele.
Drees & Sommer felt it was in good hands at an event so dedicated to transformation. At the Urban Sustainability Hub, we worked with ten like-minded partner companies (ABB|Busch-Jaeger, Solo Lighting, E.ON, EPEA—Part of Drees & Sommer, HOLCIM, JF Group, madaster, Schüco, Tarkett and STRAMEN.TEC) to present innovative green technologies for a sustainable smart future for cities, neighborhoods, buildings, and the construction industry. By doing so, we set a good example of sustainability in the development of the stand.
The materials were designed by our own brand experience experts, reduced to the essentials and selected in the spirit of the circular economy, while the furniture was borrowed. This stand proves that circularity is also possible for temporary buildings.
Urban sustainability
Our aim with the Urban Sustainability Hub was to show that change is already in full swing and to inspire and captivate those who are still hesitant. “We have adopted the motto ‘Act now, act wow’ because we are all about doing. We don’t want to grumble because something isn’t progressing and we don’t want to find excuses as to why this is the case. We want to act. It’s up to us,” said Steffen Szeidl, CEO of Drees & Sommer.
Therefore, the focus was on concrete solutions that can already be applied today to a wide range of pressing problems. For example, the presentations and panels on the associated Urban Sustainability Stage dealt with strategies for a plastic-free future, e-fuels, networked modularity for dynamic building concepts, more efficient construction sites and the extent to which greentech start-ups can be enablers for the city of the future.