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Digital buyer management for the residential sector

Successful buyer management in the digital space – from purchase through to handover – presents a huge challenge. Modern consumer behavior requires a rethink of the entire purchase process and how it is handled. Through the use of tried-and-tested processes that are efficient and binding, our experts minimize disruption of planning and construction, and deliver precisely the product promised to the buyer – using a process that is professional, efficient and digital, and supported by a digital platform solution.

 

Do you want to digitize your customer management?

  • Do you have to deal with a lot of different customization requests?
  • Would you like to provide modern and efficient customer service?
  • Do you want to achieve cost certainty by systematically avoiding customization requests and disruption of construction?
  • Is it your goal to introduce value-adding processes in your company?

 

How we approach digital buyer management in housing construction

Every project and every buyer is different. The goal is to use a multistage process to achieve a smooth transition between the stages purchase, option selection, customization, construction and handover. By integrating a digital platform solution, our experts can use the potential of digitization, and optimize and rationalize management of the process.

For example, we can simplify and accelerate time-consuming option selection processes though online 3D viewing. It is crucial that all information and project participants are brought together on a central platform. This provides buyers with a state-of-the-art customer journey and principals with value-adding processes. We support principals and their buyers with the following services:

  • Preparation of documents and the processes for the marketing and construction phases
  • Coordination of purchase contract closure
  • Selection of options by the buyer
  • Consulting, management and processing with regard to customization requests
  • Support during the execution phase / Real-Estate Brokers and Commercial Builder Law (MaBV) inspection
  • Management of acceptance inspections for both community and private property, including handover of dwellings
  • Phase 1: Sales | PM

     

     

    • Preparation of documentation and processes for the sales and construction phase

     

  • Phase 2: Sales | Purchaser | PM

     

     

    • Coordination of purchase contract closure

     

  • Phase 3: PM | Purchaser

     

     

    • Purchaser special requirements – consulting, management and processing

     

  • Phase 4: PM | Purchaser

     

     

    • Purchaser kickoff meeting
    • Option selection
    • Electrical engineering planning

     

  • Phase 5: PM | Purchaser

     

     

    • Support during execution phase / MaBV* inspections (* German Brokers and Developers Regulation/Ordinance)

     

  • Phase 6: PM | Purchaser

     

     

    • Design, preparation and monitoring of acceptance for both common and individually owned property

     

The benefits for you

  • Integrated consulting on construction and planning processes, customer service, and marketing
  • Validation and management of quality levels in all project areas, from construction aspects to customer care
  • Innovative digital platform solution for central recording of all project participants and their tasks
  • Digital customer cockpit for the entire sales process – from initial interest and customization to digital signature on the acceptance report
  • 3D digital option selection configurator
  • Project cockpit for principals with instant overview of project status
  • Cost and schedule certainty through optimization and rationalization of extensive and complex project processes

Let's talk. 

We look forward to hearing from you!

Simon Dietzfelbinger

Head of Residential

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