AUDI AG

A showroom without any cars: Audi City combines digital innovation and stunning urban locations. At the centre: the digital and lifelike presentationofthecars on floor-to-ceiling and wall-widevideowalls, named power walls. The high-performance technologyhasbeenskillfullyintegratedintothespacetoenhancecustomersretailexperience. macom – Part of Drees & Sommer planned themilestone in termsofproductpresentation in theautomotiveindustryforthethreeshowroomsbetween 2014 and 2016.

ADDED VALUE

• Digital innovation
• Lifelikepresentation

SERVICES

• Technology Design