Hammerbrooklyn Digital-Campus

The Hammerbrooklyn Digital Campus in Hamburg is a place for interdisciplinary collaboration and learning for the business and scientific communities and the general public.

Two buildings with a total usable area of about 10,400 square meters have been built on the campus. By 2027, the ‘Campus of Solutions’ will add a further 40,000 square meters. The Digital Pavilion forms the center of the campus. The steel structure and prefabricated wooden ceiling elements from the former American pavilion for the World Expo 2015 have been refurbished and mounted – with some additional parts – on a base storey built in Hamburg. The challenge was to harmonize the character of the existing building with the specifications for a modern office and event complex. In addition to innovative workplaces, training and function rooms, the Digital Pavilion offers space for retail and food & beverage outlets, and studios.

The pavilion isdesigned as a Customized Smart Building – which means it is precisely tailored to users’ needs. Drees & Sommer digitization experts worked with the users and the operator during the preliminary stage of the project to develop a smart digitization strategy, and then designed the building accordingly. For example, thanks to the integrated artificial intelligence – the so-called ‘Brain’ – in combination with tracking sensors, the pavilion only uses as much energy as is necessary for the number of people present at any given time.