Retail Buildings
MERCEDES-BENZ CENTER, MILAN
Client
DaimlerChrysler AG
Location
Milan, Italy
Architect
ARGE Design and Construction (consortium)
GFA
Approx. 35,000 m²
Construction cost
€50 million
Project duration
2006-2009
The Mercedes-Benz Center in Milan is the brand’s largest sales and support center in Italy. The building’s emblemis the ‘Brand Tower’ with the iconic Mercedes star visible from afar.The building includes a display hall for new vehicles, a showroom for AMG, the used-car center,a Smart shop, an auditorium, and workshops.
Added value
- Local know-how and cultural mediation with a German planner and German general contractor
- Expertise for car dealerships and museums
Services provided
- Project management
